I think the general femal population (mostly 'casual' gamers) enjoy games where they can control things. Whether it is the Sims, where you control pretty much every aspect of their lives, or something like Nintendogs, where you look after/control a pet dog.
Not only are these popular 'female' games based around controlling, but, being games, the player can walk away at any time.
I think that games should not be aimed at a particular gender, as that is too broad a topic. Instead, they should aim at innovation, exloration, and niches in the gaming world that need to be filled. Like biinkii said, they need to aim for different tastes.
21/04/2008
Melbourne, Victoria