no guys you're looking at the wrong spot. That is for the conference/trade days of the show for business clients.
Their site is awful but to get to the prices you have to choose flash version, then click Antendee on the right hand side, then in the middle of the page click Admission.
The prices are:
$18 Adults
$15 Students
$12 Kids (6-14)
$50 Family (2 kids, 2 adults)